Foundation in Sales and Marketing
Delve into the worlds of sales and marketing with our e-learning course. Understand key processes in developing and executing a marketing plan, the sales pipeline, and role of a salesperson.
Overview
The Foundation in Sales and Marketing course offers key guidance on the worlds of sales and marketing for anyone looking to make their first moves into one of these types of roles. You’ll learn all about the function of sales and marketing within organisations, typical activities a marketing person might perform, sales prospects and leads, as well as some handy skills to help you be more effective in selling.
More detail
Course syllabus
Module 1: Introduction to Sales and Marketing
- Course Introduction
This unit provides an introduction to the Foundation in Sales and Marketing course, outlining the course structure and explaining how the subsequent units explore the fundamentals of sales and marketing.
- An Overview of Sales and Marketing
We start the course with a broad look at the role of sales and marketing in business operations. The unit introduces the concept of the buyer decision process, defines marketing and sales functions, and explains how they work together to drive business success.
- The World of Marketing
In this unit, we focus on the marketing process involved in launching a new product or service. You’ll learn about understanding customer needs, market segmentation, defining your product, and different pricing strategies used in the marketplace.
- Promotion and Placement
This unit covers how to effectively promote and position a product. It explains various promotional methods, sales process design, and how marketing agencies collaborate to create successful campaigns.
- Sales Pipeline and Roles
Here, we shift from marketing to sales, exploring the sales pipeline and funnel concepts. You’ll learn what prospects and leads are, and gain an understanding of the typical roles and responsibilities within a sales team.
- Sales Techniques
The final unit introduces key strategies and techniques to improve your sales performance. Topics include customer engagement, persuasion, and methods for successfully closing deals.
Obtaining your certificate
You will need to pass a multiple-choice exam at the end of the course in order to gain your accreditation. Once passed, we will send your official certificate by email.