Travel and Tourism - An Introduction
An online introduction for those interested in careers in the tourism industry
Overview
The travel and tourism is a vital business in the UK, accounting for 10% of all jobs. Our online course explains the six components of the industry, introduces typical roles and responsibilities and provides an introduction to training in those all important customer skills. The course also explores sustainable tourism; something that is vital to the future of the industy.
More detail
Course syllabus
Module 1: Travel and Tourism - An Introduction
- Course Introduction
This unit introduces the course and explains the importance of travel and tourism. It also outlines the course structure, provides guidance on how to get the best out of the online learning experience, and explains the assessment criteria.
- Introduction to Travel and Tourism
In this introduction, we address the question: what is travel and tourism? We then explore a widely used overview of the industry, which groups different activities into six core components.
- Key Components of the Tourist Industry
This section examines in detail the six key components of the tourist industry. This framework groups different activities into common categories, such as Tour Operators, Accommodation, and Transport Providers.
- Promoting Travel and Tourism
As holidays are typically a desirable part of life rather than a necessity, promoting travel and tourism effectively is essential. In this module, we focus on the 'Tourism Product' using a common marketing framework known as the Four Ps. We explore how products meet customer needs and influence decision-making factors.
- Impact and Sustainability of Tourism
The impact of human activity on the world around us is a growing concern, and it is increasingly important to consider sustainability within tourism. This section provides an overview of different types of impacts and explores strategies for promoting sustainable tourism practices.
- Working in the Tourism Industry
This section explores careers in the tourism industry, outlining typical roles, responsibilities, and expectations. It also covers the importance of customer service skills and their role in ensuring a positive tourist experience.
Obtaining your certificate
You will need to pass a multiple-choice exam at the end of the course in order to gain your accreditation. Once passed, we will send your official certificate by email.